Denim Day is a campaign on Wednesday, April, 28, 2021 in honor of Sexual Assault Awareness Month.

The campaign began after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. As the longest running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.

Participate in Denim Day 2021

Wear denim and post/share a photo. 

Click here to submit your photo.  

Add one of these statements to tell your friends why you’re wearing teal and/or denim, and call on them to join you in creating change:
  • Today, I am wearing denim for the 1 in 3 women and 1 in 4 men who experience sexual violence. There is no excuse and never an invitation to rape. Join me in supporting survivors by wearing denim today! #DenimDayWear denim and post a selfie or a group photo to social media, tagging @itsonusUMiami, @cope_umiami on Instagram.
  • The likelihood that a person suffers suicidal or depressive thoughts increases after sexual violence. Sexual violence also affects victims’ relationships with their family, friends, and co-workers. This #DenimDay, I’m wearing teal to raise awareness about the lasting impact of assault, show my support for survivors, and help reduce the stigma they face to ensure they can access the help they need to heal. Visit to learn more.